Our signature format: Winter Drifting in Sweden – pure and intense.
For eight seasons, we have been offering what really counts in Swedish Lapland: maximum driving time, real learning, and unforgettable driving fun on ice.
This isn’t about show, but about precise driving on a frozen lake, experiencing Sweden up close, and the community among like-minded people. Ice drifting as it should be – authentic, driving-focused, unforgettable.
– Up to 6 hours of pure driving time per day
– 4 combinable handling courses with increasing levels of difficulty
– 600 x 100 m dynamic area
– Exclusively prepared lake only for PureDriving
– 8 identically prepared Toyota GR Yaris with handmade 3 mm studded tires
– Personal coaching by experienced instructors
Whether beginner or ambitious veteran – we meet everyone where they are and make them better.
No crowds, no tourist spectacle – just endless expanses, clear winter air, and frozen lakes. Space for focus, for conversations among petrolheads, and for what it’s really about: winter drifting in one of the most impressive snow landscapes in Europe.
3 days of driving fun + night challenge
Monday to Friday
Toyota GR Yaris with spikes, double occupancy – single occupancy possible
Maximum 6 cars (7 possible with multiple single occupancy)
Includes hotel, full board, airport transfers, photo guide excl. Flight / no VAT receipt
2 days of driving fun + night challenge
Friday – Monday
Toyota GR Yaris with spikes, double occupancy – single occupancy possible
Maximum 6 cars (7 possible with multiple single occupancy)
Includes hotel, full board, airport transfers, photo guide excl. Flight / no VAT receipt
3 days of personal coaching, 4 nights
Monday – Friday
Includes hotel, full board, excluded airport transfers Flight / no VAT receipt
Toyota GR Yaris with spikes, single occupancy
Maximum of 2 vehicles per instructor
2 days of personal coaching, 3 nights
Friday – Monday
Includes hotel, full board, excluded airport transfers Flight / no VAT receipt
Toyota GR Yaris with spikes, single occupancy
Maximum of 2 vehicles per instructor
Our home base – grown with the format
Our partner since the first year – today much more than just accommodation.
Located directly at the Tjamstanbackarna ski resort, the hotel offers everything you could want after a day on the ice:
-> cosy rooms
-> small spa area with sauna, jacuzzi and fitness room
-> regional cuisine with character
-> dinner in a converted mine tower
Quiet, authentic, Nordic – the perfect counterpoint to a day spent pushing your limits.
The northern Swedish way of life – pure and authentic
Together with our local partners, we offer authentic activities for participants and accompanying persons:
-> Snowmobile tours with Börje from Vidmarkscamp
-> Ice bathing followed by a sauna by the lake
-> Visit to a small reindeer farm
-> Sled dog tours with Sandra & Alex from Lapland’s WildPaws
Insights instead of attractions. And that’s exactly what makes it so special.
