PureDriving develops its own driving experiences and organizes automotive events for companies, brands, media outlets, and event agencies—ranging from single-day events to multi-day formats with full on-site operations.
The first four examples showcase PureDriving projects and implementations. The second part features additional insights from our team and partner network.
An in-house developed ice-driving event held on an exclusively prepared lake in Swedish Lapland. Featuring eight Toyota GR Yaris vehicles, approximately 16 kilometers of varied tracks, and full on-site operations—from project management and participant coordination to technical support, hospitality, and media coverage.
Greinbach was not a one-time event, but rather a multi-year development project. At the initiative of the local operating association, PureDriving was brought in to develop the site as a drift track. To this end, PureDriving developed the DRIFT Greinbach brand and also built the digital community from the ground up.
Over the course of several years, PureDriving conceived, organized, and hosted several dry-drift events from start to finish—from the competitive format and track operations to the coordination of drivers, partners, and visitors. The European Drift Championship marked both the highlight and the conclusion of this development phase. Afterward, the established format was fully transferred to the local operating association. PureDriving has not been involved in the project since then.
PureDriving organized a large, one-day event for Samsung at the Red Bull Ring. This included planning with the client and the venue, coordinating with the participating partners, and overseeing the operational execution on the day of the event.
A driving-focused track event at Bilster Berg featuring sports cars, instructors, and a program that combined testing, a driving experience, and editorial requirements. PureDriving supported the driving program and its operational implementation.
Gerald Feichtinger was one of the first two instructors at the G-Class Experience Center in Graz. During the center’s initial phase, he played a key role in building the team of instructors and in developing the exercises and operational procedures.
The G-Class Experience is aimed at guests from all over the world and, according to Mercedes-Benz, is fully booked every year. This makes it one of the most sought-after international customer programs centered on the G-Class.
Even today, several instructors from the PureDriving team are regularly on site. They lead both the regular experience programs and individual factory pickups, contributing their expertise in driving technique, instruction, and personalized guest service.
The G-Class Experience Center is not operated by PureDriving. This involvement is part of the personal project and practical experience of Gerald Feichtinger and the team members working there.
Gerald Feichtinger and Sven Förster accompanied the Jaguar Land Rover Roadshow for several years in Austria and the Czech Republic. These assignments were part of their work for ÖAMTC Fahrtechnik; both are certified Jaguar Land Rover instructors.
The multi-year roadshow efforts and the manufacturer certification serve as personal references for Gerald Feichtinger and Sven Förster. They are not listed as PureDriving projects.
Outpace Creations supports PureDriving in the areas of photography, film, and content, and is also the exclusive media partner for the G-Class Experience. The team also brings its own project experience from a collaboration with JP Krämer of JP Performance and provides content and media support for RP Tools.
The projects listed are references from Outpace Creations and demonstrate the additional media expertise within the PureDriving network.
A new off-road event format is taking shape in Saudi Arabia, featuring focused driving technique, precision, and substance. Across varied terrain—from sandy deserts to rocky passages and rock formations—challenging off-road training meets breathtaking scenery. This driving adventure is complemented by the comfort of high-end hotels, historic old towns, first-class cuisine, and the involvement of local partners on the ground. After years of testing and final refinements in 2025, the program will launch for guests in 2026—fully equipped with a new fleet of vehicles and a well-coordinated team.
Exclusive Outfit Partner for the Sweden Programs 
Partner 
Exclusive Wheel Partner 
Tire Partner for the Sweden Programs 
Exclusive Track Construction Partner in Sweden Our Formats: Customer events, brand activation, media formats, vehicle presentations, or a completely new driving experience—PureDriving designs the driving-focused component to suit the target audience and, upon request, also handles project management, logistics, hospitality, and production.
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