Sweden
Ice drifting in Swedish Lapland.
Sweden is our signature experience.
Winter drifting on an exclusively prepared lake. With identically prepared Toyota GR Yaris cars, handcrafted 3-mm studded tires, plenty of driving time, and coaching that really helps you improve.
This isn’t about putting on a show.
It’s about precision, control, and clean driving on ice:
throttle control, eye movement, rhythm, and trust in the car.
Sideways. Real. Unforgettable.
A lot of driving time. A great learning experience.
On ice, you feel every shift in weight, every change in load, and every correction.
Everything happens more slowly and clearly than on asphalt. That’s exactly why you learn so much.
Our motto: ride instead of wait. Up to six hours of pure riding time per day, manageable group sizes, and plenty of space to improve.
Malå. Truly Nordic.
Malå is deliberately off the beaten path.
No crowds, no contrived winter wonderland. Instead: crisp air, snow, ice, and tranquility.
Our home base is the Hotel Tjamstan. Cozy rooms, good food, a sauna, a hot tub, and a place where we can all unwind together after a day on the ice.
More than just driving.
Together with local partners, we offer a selection of side quests for participants and their companions: snowmobiling, ice bathing with a sauna, a reindeer farm, or sled dogs.
No artificial attractions. Authentic insights into northern Sweden.
For Businesses & Exclusive Groups
Sweden is also an exceptional winter destination for brands, customers, partners, or
private groups.
Plenty of driving time, stunning scenery, professional guidance, and an experience that leaves a lasting impression—more so than a
traditional incentive trip.
Ask about the “Private Ice Experience” package.
