The Team

Who plans. Who coaches. Who keeps it running.

PureDriving combines project management, instruction, technology, and media production within a streamlined structure. Concept development, client relations, and overall responsibility remain clearly defined; the specific team composition depends on the format, participants, and vehicles.

For larger or more complex projects, PureDriving draws on a proven pool of additional instructors and specialists in technology, vehicle logistics, hospitality, and media production. This allows the team to be tailored to the scope and requirements of the project without blurring the lines between points of contact and areas of responsibility.

Gerald

Gerald Feichtinger

Founder + CEO

Develops formats, manages projects, and coordinates clients, partners, budgets, and schedules. Certified event manager and instructor since 2012.

Sven

Sven Förster

Lead Coach & Drift Expert

Lead Instructor for track, drift, ice, and off-road driving. Certified Jaguar Land Rover instructor, clear in group leadership and precise in providing driving feedback.

Alois Pamper

Five-time Austrian Drift Champion and instructor at the Red Bull Ring and for ÖAMTC Driving Techniques. Specializes in drifting, low-grip driving, and vehicle control

Werner

Werner Gusenbauer

PureDriving Legend & Coach

He is in charge of personal coaching sessions and works with small groups on racing lines, vehicle balance, and consistent performance. He is calm, precise, and has many years of racetrack experience.

Patrick

Patrick Reiterer

Technical mastermind & coach

Combines automotive technology, engineering, and data analysis. Supports PureDriving with setup, fault analysis, technical concepts, and the selection of suitable vehicles.

Marc

Marc Schober

Improvisational genius

Responsible for the fleet, equipment, and on-site technical operations. Handles vehicle inspections, repairs, logistics, and everything that needs to run smoothly during an event.

Shifty

Christian Schiffrer

Media & Design

Responsible for visual language and creative direction. Combines automotive experience, design, and media production to create visuals that complement the vehicle and the format.

Philipp

Philipp Gepperth

Media & Production

Coordinates photography, video, and content during ongoing events. Oversees production and workflow to ensure that media relations remain an integral part of the project.

THE CAST FOLLOWS THE FORMAT.

From one-on-one coaching to corporate or brand events lasting several days: A single point of contact coordinates both planning and execution. Experts are deployed exactly where they’re needed.

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